Current Openings
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workPerformance Marketing Manager Marketing
Overview:
We are seeking a dynamic and results-driven Marketing Manager to lead our app marketing, social media, and marketplace strategies. The ideal candidate will be passionate about digital marketing, creative in their approach, and have a proven track record of driving growth through innovative campaigns and initiatives.
Responsibilities
- Develop and implement comprehensive app marketing strategies to drive user acquisition, engagement, leveraging a mix of paid channels.
- Plan and execute app campaigns across various digital channels including app stores, with a focus on optimizing app visibility, downloads, and conversions.
- Develop and implement comprehensive social media strategies to drive traffic, and generate revenues across various platforms including but not limited to Facebook, Instagram, Twitter, LinkedIn, and Pinterest.
- Monitor performance metrics and user behavior using analytics tools, and leverage insights to identify opportunities for optimization and enhancement.
- Stay abreast of industry trends, competitor activity, and best practices in marketing and technology, and make recommendations for strategic adjustments and innovation.
- Manage app-related technology stack including app analytics, attribution, and A/B testing tools, and oversee app development and maintenance in collaboration with IT teams or external vendors.
Desired Skills & Experience:
- Bachelor's degree in Marketing, Business Administration, Computer Science, or a related field.
- Proven experience of 5+ Years working in app marketing role and social media marketing, with a strong track record of managing and optimizing campaigns to drive user acquisition and engagement.
- In-depth understanding of app store optimization (ASO) techniques, mobile app analytics, and performance marketing strategies.
- Proficiency in using analytics tools such as Google Analytics, Firebase, or Apps Flyer to track and analyze app performance metrics and user behavior.
- Excellent project management skills with the ability to prioritize tasks, meet deadlines, and collaborate effectively with cross-functional teams.
- Strong analytical mindset with the ability to interpret data, derive.
Please send us your CV at careers@fnp.com
Apply Now -
workLead Category Fresh Category
Overview:
Ferns & Petals (FNP) is the leader and pioneer of the concept of gifting in India. Started in 1994 as a flower Shop in Delhi, we have now over 430 outlets all over India, delivering happiness across 500+ cities. We also have an international presence in UAE, Singapore, Qatar, Kuwait etc. with further plans of quick expansion. This position is for the FNP India. We are seeking a dynamic and experienced individual to join our team as Lead Category for Fresh products, including Bakery, Gourmet Food, and Flowers. This role will be based in Gurgaon and will be responsible for driving the growth and success of these categories within FNP's retail operations.
Responsibilities
- Develop and execute strategic plans to drive sales, revenue, and profitability for the Fresh category, focusing on Bakery, Gourmet Food, and Flowers.
- Conduct market research and analysis to identify trends, customer preferences, and competitive landscape within the Fresh category.
- Source and onboard high-quality vendors and suppliers for Bakery, Gourmet Food, and Flower products, ensuring a diverse and appealing product assortment.
- Negotiate favorable terms, pricing, and contracts with vendors to maximize margins and maintain competitive pricing in the market.
- Collaborate with cross-functional teams, including marketing, operations, and procurement, to ensure seamless execution of category initiatives and promotions.
- Monitor inventory levels, sales performance, and product assortment to identify opportunities for optimization and growth.
- Lead product development initiatives, including new product launches, packaging design, and quality assurance for Bakery, Gourmet Food, and Flower categories.
- Implement effective merchandising strategies and visual displays to enhance the presentation and appeal of fresh products in retail stores.
- Train and develop the sales team on product knowledge, selling techniques, and customer service standards related to Bakery, Gourmet Food, and Flower categories.
- Maintain awareness of industry trends, regulatory requirements, and best practices in the Fresh category, and incorporate them into business strategies.
Desired Skills & Experience:
- Bachelor's degree in Business Administration, Marketing, or related field. Master’s degree preferred.
- 5+ years of experience in category management, product management, or retail operations, with a focus on Fresh products preferred.
- Strong understanding of Bakery, Gourmet Food, and Flower industries, including market dynamics, product trends, and supplier landscape.
- Proven track record of driving sales and profitability in a retail environment, with a focus on category growth and expansion.
- Excellent negotiation skills and ability to build strong relationships with vendors and suppliers.
- Strategic thinker with analytical skills and the ability to translate data into actionable insights and initiatives.
- Creative mindset with a passion for innovation and product development. Strong leadership abilities with experience in leading and developing teams.
Functional /Leadership Competencies:
- Excellent Communication Skills.
- Clarity of Thought (Sequential/logical presentation in explaining a subject matter) Adaptability/Flexibility to change (New ideas/ new concepts).
- Creativity (Initiatives for change/ new ideas).
- Excellent analytical and quantitative skills; ability to make decisions backed up by data and metrics.
- Positive, pro-active attitude with a willingness to dynamic environment.
Please send us your CV at careers@fnp.com
Apply Now -
workSenior Executive Seo Ecommerce
Responsibilities
- Develop and execute effective SEO strategies to improve our website's visibility and organic search ranking across major search engines.
- Conduct thorough keyword research to identify target keywords and phrases that align with our business objectives and audience intent.
- Optimize on-page elements including meta tags, headers, and content to enhance relevancy and improve search engine crawlability.
- Monitor website performance using SEO tools and analytics platforms to track keyword rankings, organic traffic, and other key metrics.
- Perform technical SEO audits to identify and address website issues such as crawl errors, broken links, and site speed issues.
- Collaborate with content creators, developers, and other teams to implement SEO recommendations and ensure alignment with overall marketing strategies.
- Stay updated with the latest industry trends, search engine algorithm updates, and best practices to refine and improve our SEO approach continually.
- Stay abreast of emerging technologies and tools in SEO and recommend innovative strategies to stay ahead of the competition.
- Expert in Creating Quality Backlinks
Requirements
- Any graduation and having advanced degrees or certifications in SEO or Digital Marketing is a plus.
- You should have a proven track record (4+ years) of working in SEO, where you've successfully boosted organic search growth and enhanced website visibility.
- Understanding search engine algorithms, ranking factors, and SEO best practices is crucial for this role.
- Proficiency with SEO tools like Google Analytics, Google Search Console, SEMrush, Moz, Ahrefs, etc., is necessary.
- Advanced Excel skills are a must-have - you should be able to work wonders with large datasets, create insightful pivot tables, and crunch numbers for valuable SEO insights.
- Familiar with Analytics GA4 and able to do data analysis based on findings.
- It's important to have a grasp of HTML, CSS, and website development principles as they relate to SEO.
- Your creativity and problem-solving skills will be put to good use as you stay updated with industry trends and explore innovative SEO strategies.
Please send us your CV at careers@fnp.com
Apply Now -
workSenior Photographer Ecommerce
Overview:
The Senior Photographer at FNP plays a crucial role in creating visually appealing and high-quality images to showcase the company's products and services. This position typically involves managing the photography team, collaborating with other departments, and ensuring that the visual content aligns with the brand's aesthetic and marketing goals.
Your role:
- Senior product photographer with 10+ years of experience
- Proficient in digital photography, including composition, lighting, and post-processing
- Strong portfolio showcasing a range of photography styles and subjects.
- Proficient in editing software such as Adobe Photoshop, Lightroom or equivalent.
- Excellent communication and interpersonal skills with the ability to collaborate effectively with diverse stakeholders.
- Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously.
- Should be able to manage a team of junior photographers, freelancers and image editors.
Preferred Qualifications:
- Experience in retail, e-commerce, or related industries.
- Knowledge of Adobe Photoshop, Lightroom.
Please send us your CV at careers@fnp.com
Apply Now -
workCopy Writer Ecommerce
Overview:
Are you ready to write your way into the hearts of audiences everywhere? We're looking for a spirited and imaginative Copy/Content Writer to join our vibrant creative team. Dive into a world where your words paint pictures, spark conversations, and drive action across a multitude of platforms including print, web, mobile, video, and the ever-evolving social media landscape.
Your role:
As the maestro of messaging, you'll work elbow-to-elbow with our brilliant design teams, brainstorming ideas that break the mold and developing concepts that resonate. Your mission, should you choose to accept it, is to thrive in our fast-paced, collaborative environment where the bar for fresh, engaging copy is always being raised.
What You'll Do:
- Bring creative briefs to life, transforming ideas into compelling narratives that connect with diverse audiences and encourage them to act.
- Dive deep into research, navigating the digital seas and engaging with experts to understand the needs and hearts of our target groups.
- Craft original copy and polish existing content across a spectrum of marketing and communication materials, making every word count.
- Partner with our team of brand champions and creative wizards from the spark of an idea to the final flourish of the finished product.
Who You Are:
- A word aficionado with 2-4 years of copywriting experience, preferably waving your magic pen in a creative agency or B2C brand environment.
- Owner of an impressive portfolio that showcases your versatility and flair for engaging audiences.
- A quick learner with the chameleon-like ability to adapt your writing style to suit different platforms and target groups.
- A trendspotter who stays ahead of the curve on style guidelines and brand voice to ensure consistent, on-point messaging.
- An exceptional writer and researcher with the organizational chops to juggle multiple projects without breaking a sweat.
- A self-starter who's just as comfortable flying solo as you are collaborating with a team to beat those deadlines.
Join Us:
If you're ready to channel your passion for writing into creating memorable experiences that connect and inspire, we want to hear from you! Join us on this adventure and let's create something extraordinary together.
Please send us your CV at careers@fnp.com
Apply Now -
workRegional Sales Manager Corporate Sales
Overview:
This position is for the Ecommerce division of FNP India, FNP UAE, FNP Singapore (fnp.com, fnp.ae & fnp.sg respectively). The hire in this position will be a part of the core technology team participating in the continuous evolution of FNP resulting in systems on the bleeding edge of technology.
As the Regional Manager of Corporate Sales in the Corporate Gifting department, you will be responsible for developing and executing strategic sales initiatives to maximize revenue growth and market share. You will lead a team of sales professionals, foster strong client relationships, and collaborate with internal departments to ensure the successful delivery of gifting solutions to corporate clients.
Job Role Summary:
As the Regional Manager of Corporate Sales in the Corporate Gifting department, you will be responsible for developing and executing strategic sales initiatives to maximize revenue growth and market share. You will lead a team of sales professionals, foster strong client relationships, and collaborate with internal departments to ensure the successful delivery of gifting solutions to corporate clients.
Roles & Responsibilities:
Strategic Planning:
- Develop and implement comprehensive sales strategies to penetrate the corporate gifting market.
- Identify new business opportunities, market trends, and competitor activities to maintain a competitive edge.
- Set clear sales objectives and create action plans to achieve them.
Sales and Business Development:
- Identify and target potential corporate clients, engaging them with compelling sales presentations and proposals.
- Negotiate terms and close sales deals, adhering to company pricing guidelines and contractual agreements.
- Collaborate with marketing and product teams to customize gifting solutions that align with client preferences and brand image.
Client Relationship Management:
- Build and maintain strong relationships with key corporate clients, understanding their gifting needs and providing tailored solutions.
- Act as a point of contact for escalated client inquiries and ensure exceptional customer satisfaction.
- Identify upsell and cross-sell opportunities to maximize revenue from existing clients.
- Monitor sales performance against targets, analyzing key metrics and implementing corrective actions when necessary.
- Prepare regular reports detailing sales achievements, pipeline status, and market insights for management review.
Performance Monitoring and Reporting:
Collaboration and Coordination:
- Work closely with internal departments such as operations, logistics, and finance to ensure smooth order processing and delivery.
- Collaborate with the marketing team to develop promotional campaigns and sales collateral that resonate with the target audience
Relevant Experience & Required Skills:
- Flair for good user experience leading to better usability and user interaction across various form factors/devices.
- Ability to empathize with stakeholders and customers alike to deliver "right" solutions.
- Understanding of online services, the Internet, and consumer software markets.
- Appreciation for online games is highly desirable.
- The ability to work in a fast-paced cross-functional team environment is a must.
- Proven ability to create business cases, detailed functional specifications, and wireframes, with an excellent track record of developing and launching online products
Competencies:
- Excellent Communication Skills
- Clarity of Thought (Sequential/logical presentation in explaining a subject matter)
- Adaptability/Flexibility to change (New ideas/ new concepts)
- Creativity (Initiatives for change/ new ideas)
- Excellent analytical and quantitative skills; ability to make decisions backed up by data and metrics.
- Positive, pro-active attitude with a willingness to anticipate and manage change in a highly dynamic environment
Qualification:
- MBA and experience from Ecommerce or Gifting. (4-8 years of experience)
Please send us your CV at careers@fnp.com
Apply Now